People often feel guilty about taking breaks at work, believing they must always be productive. But a break isn’t about stopping—it’s about recharging in a way that feels right for you.

KitKat’s "Build Your Own Break" campaign empowers individuals to redefine what a break means to them. Whether it’s a quick stretch, a creative pause, a moment of fun, or just zoning out with a KitKat, your break should fit you. No guilt, no rules—just the perfect break, your way.

The Jenga with KitKat and bird origami with a KitKat wrapper visuals suggest a playful, creative, and personal approach to taking a break.